Backyard magazine is for a new generation of Australian families who are discovering different ways to utilise their backyards.
The magazine is about inspiring lifestyles as much as inspiring projects; it is about aspirational, creative Australian living.
Backyard magazine reaches a broad market by speaking to the need to facilitate family living. This community of mid-market Australians who have families that enjoy backyard living see themselves as do-ers — from getting that contractor in to build the patio to assembling the barbecue yourself, this is about being engaged and creating spaces for family and friends to come together and enjoy.
Backyard magazine is part of the Outdoor Media Group. Other media within the group include Outdoor Design & Living magazine, Outdoor Living Product Guide, Outdoor Rooms magazine, the CompleteHome.com.au portal, magazine digital editions, plus numerous inbox and social media assets.
*Readership: IPSOS Enhanced Media Metrics Australia (EMMA), November 2017
“Backyard Magazine strikes a chord with the down to earth Australian seeking ideas, inspiration and information on gardening and outdoor lifestyles. This is why Fleming’s aligns our quality brand with Backyard – a great publication to engage with those that are seeking to learn and research more about gardening and domestic landscaping. Working with the team from Backyard is always easy and fuss free.”
-Paige Fleming, Sales & Marketing Director, Fleming’s Nursery
“Universal have been a key part of Futurewood’s advertising and promotional mix for the last 10 years. The combination of print media, specifically Backyard, Outdoor Design Living, Outdoor Design Source Annual and the web sites, along with the audience spread from consumers through to landscape architects has proven to be a cost effective choice for Futurewood that has helped drive brand awareness and additional product sales.”
-David Elms, Director, Futurewood